Icing on the Cake:

A Local Atlanta Brand at Kelly’s Market

Part of our Local Brand Spotlight series, where we celebrate Atlanta-based food makers we love at Kelly’s Market & Deli in Downtown Decatur. This month, we’re featuring Icing On The Cake — a Decatur-based bakery known for beautifully crafted desserts, bold flavor combinations, and a fresh take on classic favorites.

At Kelly’s Market, supporting local makers is at the heart of what we do. Sal, from Icing on the Cake, brings a lively spirit full of delicious sweet treats.
Based right here in Decatur, Icing On The Cake is a boutique dessert bakery built from a lifelong love of baking, hospitality, and thoughtfully crafted sweets. What started more than a decade ago as baking for family, friends, and coworkers has grown into a beloved local dessert brand known for bold flavors, elegant presentation, and comforting classics with a refined twist.

Small-Batch Desserts with Big Personality

Every dessert from Icing On The Cake is made in small batches with a careful focus on flavor, texture, and visual appeal. Sal believes dessert should feel like an experience, “something memorable from the very first bite.”

His baking style blends Southern warmth with globally inspired creativity, resulting in desserts that feel both familiar and excitingly new. Sal believes dessert should feel special, “not only beautiful to look at, but memorable from the very first bite. Each item is designed to offer a sense of comfort, indulgence, and celebration in the everyday.”

Customer Favorites at Kelly’s Market

If you’ve browsed our dessert options lately, chances are you’ve already discovered a few of Sal’s standout creations. Some current favorites include:

Biscoff Baklava
Strawberry Crunch Cake Cheesecake
Belgian Dark Chocolate Cake
Classic Red Velvet Cake
S’mores Cookies
Dirty South Macarons
Oreo Ghirardelli Gourmet Brownies
Browned Butter Caramel Sweet Potato Pie
Peanut Toffee Chocolate Chip Cookies

You’ll also occasionally spot Dubai-inspired desserts, showcasing Sal’s signature approach of seeking global flavor influences.

A Sweet Local Partnership

“Partnering with Kelly’s Market has been especially meaningful for us. It has created an opportunity for Icing On The Cake to connect with the local community and introduce customers to gourmet grab-and-go desserts that feel unique, approachable, and worth returning for.

We believe dessert is more than a sweet ending — it is the finishing touch that makes everyday moments feel a little more special.”

Website

To explore more of Sal’s creations and stay updated on new desserts, visit iot-cake.net — or better yet, stop by Kelly’s to see what’s fresh in the case.

When searching on Instagram, you’ll find him under IOTCColumbus- wondering why Columbus? It’s Sal’s lovely wife’s last name.