At the Market: Chip Madness- The Final Four is Set
Welcome to At the Market, part of our Community Events series from Kelly's Market & Deli in Downtown Decatur, where we bring the neighborhood together for the moments worth showing up for.
Few remain. Are you still safe?
The Elite 8 brought the heat, and the numbers did not disappoint. After another round of in-store votes, Instagram participation, bracket picks, and (of course) strategic chip purchasing, we tallied everything up and locked in the Final Four. Different platforms brought different results, but in the end, here’s how the matchups faired:
After tallying every vote, the bracket winners have been declared
Spicy:
Zapp’s Voodoo defeats Takis Fuego
This was the matchup of the tournament so far, but Voodoo pulled ahead with massive Instagram support and strong purchases, proving this champion is hard to beat.185 to 77
Kettle Branch:
Kettle Sea Salt & Vinegar defeats Kettle Sea Salt
A tight, neck-and-neck battle that was almost won by purchases, but Sea Salt & Vinegar took the popular vote to edge it out137 to 130
Classics:
Honey BBQ just BARELY defeats cheetos
One of the closest matchups of the whole bracket. Honey BBQ’s well-rounded performance across all categories secured the win ever so slightly to take over cheetos. This one almost made it into overtime.
112 to 110
Staff Picks
Kettle Sour Cream & Onion defeats Boulder Blue Corn
A dominant showing of in-store votes and on Instagram helped Kettle Sour Cream & Onion secure its spot in the top 4.150 to 66
Now the competition tightens, and the matchups get tougher.
What to Watch: Final Four Matchups
Kettle Sea Salt & Vinegar vs Zapp’s Voodoo (Reigning Champ)
This is a bold flavor showdown. Can the intensity of Salt & Vinegar take down the favorite, or does Voodoo’s all-around dominance carry it back to the finals?
Utz Honey BBQ vs Kettle Sour Cream & Onion
A true flavor battle. This one likely comes down to purchases — will customers lean sweet or tangy when it counts most?
The competition is tighter than ever, and every vote — and every purchase — matters more.
Voting is now open for the Final Four. Stop by the market, cast your vote, and snack strategically as we get closer to crowning the ultimate Crunch Champion.
How to Vote
Vote in store — grab a vote at the register when you’re stopping by
Vote online — follow along on Instagram where we're running daily matchup polls in Stories. Every round, every matchup, your vote counts. Or try the link below
Double your votes — every chip purchase earns you double voting power. So yes, buying the chip you're rooting for is the move.
The Schedule
Sweet 16 — happening now
Elite 8 — this week
Final Four — This week
Championship — week of April 6
Results are announced weekly on Instagram and on the bracket board in store.
Come For the Chips. Stay For Everything Else.
While you're in, why not grab a sandwich. Fresh, made to order on locally baked bread. Browse the market. Ask us what wine to open this weekend, or why not a couple mix and match THC beverages. We've got a pretty good selection of those too.
Kelly's Market & Deli is open Monday through Saturday 7am to 9pm, Sunday 8am to 9pm.
The Crunch Crown is up for grabs. Who are you voting for?